Welcome!
Background:
We have been in the Medical Supply and Equipment industry for over 40 years and have a proven record of success. We have represented or consulted for more than one hundred different manufacturers across many dozens of product categories. We have helped companies at varied stages of development achieve their goals of increasing market share, improving sales functions and become market share leaders.
Our primary scope of work is in North America, where we support manufacturers (of clinical and non-clinical products) reach their goals. Additionally, We have helped successfully integrate companies from China, Germany and Japan into the United States market.
Advantages:
Longevity
There is a certain degree of expertise that can only be obtained through longevity in a given field. A fine-tuned understanding of how to usher healthcare products from concept stage to the clinical arena is a direct result of our industry longevity.
Perspective
Perspective is a benefit of longevity, and also can be attributed to extensive travel across North America and internationally. Working with manufacturers, sales organizations, national accounts, and other key bodies that span the globe has earned us a distinctive and unique understanding of a notoriously difficult-to-navigate industry.
Track Record
Our client history includes a long list of manufacturers whom we have guided to the forefront of the industry. Achieving this efficiently and cost effectively has been crucial to our continued success and that of my clients, many of which continue to rehire us for additional projects upon successful completion of our initial engagements.
We can all agree that healthcare is complex and rapidly changing. With change comes opportunity. Our understanding of the supply chain combined with a strategic formula for growth and error avoidance has earned us the designation of “trusted advisor” to a great number of esteemed companies.
We hope yours will be the next!
Founder, President
Joseph Rini
Oakworks V.P. Sales & Marketing
Marcia Coulson, CEO
Partner, MSI
Critical Care Marketing, CEO
MTMC, CEO
Aron Olyer, CEO