About Us Banner

Our team is composed of highly experienced professionals, each with a proven track record of significant achievements across various sectors in the healthcare industry. We maintain a strong focus on implementing product and procedural best practices. Our primary mission is to enhance healthcare outcomes for the greater good of society. Over the years, we have proudly collaborated with thousands of clients, expertly navigating the intricate and multifaceted landscape of nearly every medical product category. This includes everything from groundbreaking clinical solutions that improve patient care to vital non-clinical services that support healthcare operations.

Our core expertise lies in providing comprehensive guidance to companies at different stages of development. Whether they are startups looking to establish their foothold in the market or more mature companies aiming to expand their reach, we help them refine their sales strategies, optimize product offerings, and ultimately position themselves as leading players within their respective industries. We understand the nuances of market dynamics and are adept at identifying opportunities for growth, ensuring our clients stay competitive in an ever-evolving marketplace.

Although we are primarily based in North America, our commitment to empowering healthcare providers and manufacturers transcends geographic boundaries. We offer customized support tailored to the unique goals and objectives of each partner we work with. Our extensive experience includes successfully facilitating the integration of numerous companies from diverse regions such as the Middle East, China, Germany, Japan, Poland, Spain, Canada, Mexico, and Israel into the intricate and often challenging landscape of the U.S. healthcare industry.

This rich background equips us with the skills necessary to navigate and thrive in varied international markets, allowing us to effectively drive success for our partners. We recognize that the healthcare industry is rapidly evolving, and we remain dedicated to staying ahead of emerging trends to ensure that we and our partners are well-positioned to adapt and excel in this dynamic environment. By leveraging our deep understanding of both local and global markets, we facilitate seamless collaboration and foster innovation, ultimately contributing to the advancement of healthcare as a whole.

Advantages:

Longevity
True expertise in any field comes from years of experience, and the healthcare industry is no exception. Our extensive tenure has equipped us with a refined understanding of how to effectively navigate healthcare products from the concept stage all the way to the clinical arena. This depth of knowledge is not just a benefit; it is a direct outcome of our industry longevity.

Perspective
Longevity brings invaluable perspective, especially when combined with extensive travel across North America and internationally. Our collaboration with manufacturers, sales organizations, national accounts, and key global entities has equipped us with a distinct and profound understanding of this notoriously complex industry.

Track Record
Our extensive history with a diverse array of manufacturers has propelled them to industry leadership. This journey has been defined by our commitment to efficiency and cost-effectiveness, key factors that contribute to our ongoing success and that of our clients.

Many of those clients consistently bring us back for new projects after successfully completing our initial collaborations. Healthcare is undeniably complex and constantly evolving. Yet, within this landscape lies significant opportunity. Our deep knowledge of the supply chain, paired with a proven strategy to foster growth and minimize errors, has established us as a “trusted advisor” to numerous distinguished companies. We look forward to making your organization our next success story!

Founder, President
Joseph Rini

Interior Testimonials
“Joe Rini is the consummate business consulting professional as he knows how to put everyone at ease the moment he enters the room. He is diligent about collecting information and insists on developing custom reports and charts to give a very helpful presentation. Most importantly to us, Joe always indicated the practical applications his work had for our organization and future revenue generation. He is the main reason why our company has seen growth with the Oakworks Medical brand in the US market.”

April Burtnett,
Oakworks V.P. Sales & Marketing
“Joe hit the ground running and quickly refined our product presentations. He then secured a Rep firm with 140 salespeople to promote our products in hospitals. Joe’s sense of humor makes business enjoyable and fun.”

WilMarc,
Marcia Coulson, CEO
“Our firm has worked with Joe Rini for over eight years now, and we have trusted his capabilities to help our clients in setting up quality sales teams as well as assisting some of them in their marketing strategies. Joe is as experienced and as thorough as anyone we have come across, and we do not hesitate to recommend him. ”

Ken Kuiper,
Partner, MSI
“Joe Rini is one of the most knowledgeable persons I know in this wild and crazy healthcare market. He works very hard to keep ahead of the issues and to provide sound guidance to his clients and sales teams. Critical Care Marketing would not be experiencing such significant growth if it were not for the quality manufacturers that Joe brings to us to represent in our market. We place great value on our relationship with him.”

Tim Garner,
Critical Care Marketing, CEO
MTMC has been very fortunate over the years to partner with several suppliers that have been advised by Manufactures Resource Group. When a supplier follows the guidance of Manufacturers Resource Group, they set themselves up for sustainable growth. The playbook Manufactures Resource Group provides wins every time.”

Jack Moran,
MTMC, CEO
“Joe has many years of industry knowledge and a vast contact portfolio, which has enabled our company to move (even more) rapidly to market by acquiring some key & valuable client relationships. In such a relatively short period of time, I am pleased to call Joe a friend and would highly recommend him, and his plethora of business services.”

eco-med
Aron Olyer, CEO
“I’ve worked with Joe for nearly 30-years. Not only does Joe thoroughly know the sales, marketing, and delivery of goods and services in our industry, he has helped companies generate more market share through his timeless expertise. Joe is wonderful to work with. I recommend him to any company looking to break into the medical marketplace or revamp its marketing and organizational needs in bringing solutions for their products to this complex continuum of care. You won’t find a more highly qualified expert.”

John Winkeler Associates, Inc.