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Solid Key Account relationships are vital to success and must be handled
Seamlessly. Pairing the right talent to your most important customers
will add strength to your company.

Strategically placing the most gifted talent within your organization is one of the most important functions any organization can perform. It is one of the most overlooked tasks we see. Some accounts are so critical to your company that the relationship should involve only ownership and top management.

In the approximate $3.5 trillion US healthcare industry consolidation continues, M&A is at an all-time high. Critical accounts will be serviced well or lost. With critically essential customers, your top talent may not be enough. It may take an entire team to maintain enterprise accounts appropriately. Massive and growing best describes today’s Health Systems.

There are proven methods to select the right sales professionals and pairing them to the correct accounts. Only trusting your gut is an error; we have seen many failures as well as many successes. Graded are suppliers in our industry across several performance metrics; certainly, representation is one of the most important ones.

The supply chain executives have come to rely on sales professionals as a vast resource. Included is: troubleshooting, introducing new technologies and addressing product and service issues. Healthcare is unlike any other industry in that everything seems to be a life or death situation, and everyone is expected to act consequently.

A skilled outsider’s subjective perspective can help you identify the right talent inside or outside of your organization.

Interior Testimonials
“Joe Rini is the consummate business consulting professional as he knows how to put everyone at ease the moment he enters the room. He is diligent about collecting information and insists on developing custom reports and charts to give a very helpful presentation. Most importantly to us, Joe always indicated the practical applications his work had for our organization and future revenue generation. He is the main reason why our company has seen growth with the Oakworks Medical brand in the US market.”

April Burtnett,
Oakworks V.P. Sales & Marketing
“Joe hit the ground running and quickly refined our product presentations. He then secured a Rep firm with 140 salespeople to promote our products in hospitals. Joe’s sense of humor makes business enjoyable and fun.”

WilMarc,
Marcia Coulson, CEO
“Our firm has worked with Joe Rini for over eight years now, and we have trusted his capabilities to help our clients in setting up quality sales teams as well as assisting some of them in their marketing strategies. Joe is as experienced and as thorough as anyone we have come across, and we do not hesitate to recommend him. ”

Ken Kuiper,
Partner, MSI
“Joe Rini is one of the most knowledgeable persons I know in this wild and crazy healthcare market. He works very hard to keep ahead of the issues and to provide sound guidance to his clients and sales teams. Critical Care Marketing would not be experiencing such significant growth if it were not for the quality manufacturers that Joe brings to us to represent in our market. We place great value on our relationship with him.”

Tim Garner,
Critical Care Marketing, CEO
“MTMC has been very fortunate over the years to partner with several suppliers that have been advised by Manufactures Resource Group. When a supplier follows the guidance of Manufacturers Resource Group, they set themselves up for sustainable growth. The playbook Manufactures Resource Group provides wins every time.”

Jack Moran,
MTMC, CEO
“Joe has many years of industry knowledge and a vast contact portfolio, which has enabled our company to move (even more) rapidly to market by acquiring some key & valuable client relationships. In such a relatively short period of time, I am pleased to call Joe a friend and would highly recommend him, and his plethora of business services.”

eco-med
Aron Olyer, CEO
“I’ve worked with Joe for nearly 30-years. Not only does Joe thoroughly know the sales, marketing, and delivery of goods and services in our industry, he has helped companies generate more market share through his timeless expertise. Joe is wonderful to work with. I recommend him to any company looking to break into the medical marketplace or revamp its marketing and organizational needs in bringing solutions for their products to this complex continuum of care. You won’t find a more highly qualified expert.”

John Winkeler Associates, Inc.