Strategic Advisory

Agreeing upon the objectives required to building or improve your business is job one. Based on the resources and cooperation from all stakeholders involved will determine how fast we can help, together, we will accomplish all objectives. Let’s seek to agree upon 4-6 primary objectives that together we will achieve.

With clarity of the objectives now documented, the intervention may commence. Some objectives will take longer than others. One objective may be as simple as a few essential phone calls to key people, another may be interviewing and installing a National Representation Network of 50 or more members. It’s common to be working on several objectives simultaneously. However, timing is essential, and this is where we can be of great value. Moving the ball downfield, avoiding disasters and helping you get into the end zone is what you will have invested in.

With an industry as complex and as rapidly evolving as US Health care, your best-laid plans will most likely get blown out of the water promptly! Moving targets, high turn over rates of executives and clinicians, new technologies, M&A and a never-ending demand for improved patient outcomes all of course at a lower price, best describes healthcare in the US. Not to scare you off, it’s just the reality of our industry, to describe it in the one-word “complex”.

Sound business tactics and ethical industry standards are thankfully still required; what is needed is the ability to navigate through our Healthcare systems with a strong understanding and empathy of our amazing Clinicians. Clinicians are being forced to do much more with much less. Can you or your product help? If you are excitingly thinking yes, that’s great, but now the hard part starts, navigating through the complexity. It’s not uncommon to hear about 18-24 month sales cycles. They are slow to decide and even slower to change once they have settled.

Manufacturers arrive here excited, optimistic, confused, exhausted, or frustrated. Usually all of the above.

Unfortunately, unless you have evolved in this supply chain over many years, it would be challenging to be able to navigate your way to success. We will need expert help at several levels. Every manufacturer or product category has its own set of challenges. Does your invention, product line, or service brings apparent value?

Solving their pressing problems is always welcomed. Does your product lower labor intensity and save them money? Will you go the distance to earn the specification at the Healthcare system level? If so, then you can become a global leader relatively fast.

Everyone needs help to arrive at the forefront of this industry. Contacts, timing, the right messaging, compelling value propositions, branding, and a sustainable polished corporate image are all minimal requirements. Gaining a shared vision of the healthcare landscape amongst your team and leveling the playing field on the current terminology are all included in what we do.

Having represented products manufacturers in hundreds of different product and service categories over several decades may shorten the distance to your success. Whether you are already an established firm doing business in healthcare or a newcomer, we would be pleased to discuss your immediate needs.